How to Use LiveBy Local with Actively Searching Clients

Best Practice #1: Leverage LiveBy Local to educate clients, inform decisions, and set expectations

Why It Matters: Market data is critical for a successful active search — LiveBy Local offers attractive and readable deliverables not found in an MLS

How To Do This:

1. After your client has begun their active search, open and log into LiveBy Local
2. Conduct a search according to your client’s goals, needs, preferences, and budget. For example:
   • For sell-side clients, what does the market report show for the neighborhood and zip code of the listing?
   • For buy-side clients, which neighborhoods have the most inventory for their price range? Open the Market Report and Community Guide for areas that contain target properties
3. Make note of market research and return to reference as needed!

Pro Tips:

• Conduct a comparative market analysis at every geographic level, from city to zip code to neighborhood to micro-neighborhood
• Use the Market Conditions by Price Range chart for specific market data like DOM for price ranges
• Open LiveBy Local and screen-share with a client while exploring market data together

Best Practice #2: Add LiveBy Local Market Reports and Community Guides to showing packets

Why It Matters: Adding Reports and Guides helps show clients they’re picking the right property, at the right price, in the right place

How To Do This:

1. Once your client’s tour has been planned, open LiveBy Local and search for each property and neighborhood.
2. Download and print market reports and community guides for each property.
3. Add them to your client’s showing packet!

Pro Tips:

• Share LiveBy Local reports ahead of time to inform clients of market dynamics before tours
• Use the Community Guide to highlight the benefits and amenities of each neighborhood visited relative to their needs

Best Practice #3: Bring LiveBy Local Market Reports and Community Guides to open houses

Why It Matters: Displaying Reports and Guides at an open house showcases your expertise and turns visitors into leads by offering a branded, insightful take home

How To Do This:

1. Once you’ve scheduled an open house, open LiveBy Local and search for the property’s address
2. Download and print the market report and community guide for the neighborhood that property is in
3. Bring multiple copies to your open house!
   

Pro Tips:

• In addition to a neighborhood report, provide reports and guides at the city, zip code, school district level for the property
• Make it easy for visitors to sign up for monthly market reports for your area. For example, provide a QR code to a signup form.

Best Practice #4: Use LiveBy Local to help sellers determine when listing price changes are needed, and by what amount

Why It Matters: Making an informed decision about list price — both initial and adjustments requires market data at all levels

How To Do This:

1. When you detect a listing needs a price adjustment, conduct market research using LiveBy Local.
2. Prepare market reports for different geographic areas containing the property, noting insights along the way.
   • What are Days on Market for the property’s micro-neighborhood, neighborhood, nearby neighborhoods, zip code, and school district?
   • What are the market conditions by price range for the property?
3. Meet with your client to discuss possible price changes their listing.

Pro Tips:

• Use the Market Conditions by Price Range chart for specific market data like Days On Market for specific price ranges
• Want a different set of price bands for your market report? Search for a smaller or larger geographic area.
• Check for inaccuracies when using LLMs like ChatGPT to conduct market analysis

Best Practice #5: Curate a list of properties based on the client’s property and community preferences

Why It Matters: Agent expertise is highly valued by clients who are unsure about where to live or when to sell

How To Do This:

1. Gather your information about a client’s needs, goals, and preferences — like property preferences, lifestyle, school needs
2. Conduct market research and make a list of the top 3 neighborhoods in your territory that best match your client’s needs.
3. Find listings for sales in those neighborhoods using the MLS, curate them, and send them over to your client!
   

Pro Tips:

• For more detailed instruction on how to conduct market research, refer to the How To instructions in the Prospecting phase