How to Leverage LiveBy Local to Nurture Prospects

Best Practice #1: Leverage LiveBy Local to nurture prospects to a buy or sell decision

Why It Matters: LiveBy Local provides the ingredients essential to nurturing prospects — data, insights, value, urgency, personalization, expertise, and clarity

How To Do This:

1. Decide on your outreach goal, target audience, channel, and messaging
2. Log into LiveBy Local and conduct community research
3. Gather insights about market trends and home prices in your territory
4. Launch your outreach campaign!

Pro Tips:

• Use Market Reports insights like days on market to help inform a prospect’s time-to-sell
• Use market trends to drive urgency, for example, an up market that’s trending down or vice versa
• Send reports or guides to where prospects currently live or neighborhoods similar to their current neighborhood

Best Practice #2: Create campaigns featuring highlights from LiveBy Local reports and guides

Why It Matters: Campaigns—from email to direct mail—enable you to stay top of mind, automate your marketing, add value, and build trust with your sphere

How To Do This:

1. Segment your audience according to your business, network, market, and goals
2. Create campaigns for each specific segment
3. For email campaigns, set up automated emails to your audiences
4. Monitor campaigns, ensuring that segments and audiences stay up to date

Pro Tips:

• Shared links to reports and guides are evergreen — data inside them is always up to date and links never expire
• Tailor campaigns to segmented audiences (i.e. luxury, young family, young professional, relocation, investor, etc)
• For colder prospects, consider sending reports and guides quarterly instead of monthly

Best Practice #3: Send over market reports or community guides with each listing sent to a prospect

Why It Matters: Prospects want local data alongside listings — consumer research confirms that neighborhood is a significant factor in buying decisions

How To Do This:

1. After finding individual listings to send to a prospect, open LiveBy Local and search for those addresses
2. Share market reports and/or community guides alongside each listing shared with a prospect

Pro Tips:

• LiveBy research has found that sellers prefer market reports and buyers prefer community guides
• Add a Welcome Message to add insights to market reports
• Enable LiveBy’s listing detail pages product to add hyperlocal data to all your website listings

Best Practice #4: Create a neighborhood presentation covering communities in your territory

Why It Matters: Educating prospects about the market helps move them to a buy/sell decision — while driving expansion of your expertise

How To Do This:

1. Decide which area of your market to focus on — city, region, community
2. Develop a training on communities within that area, conducting research as you go
3. Deliver training to a live audience
4. Record the presentation and share it with your sphere!

Pro Tips:

• Reports and guides can are often helpful for building trust with out-of-state and relocation prospects
• Consider making short videos on specific areas of your market, for example “The Top 10 Communities for Dog Parents”
• Virtual webinars can be recorded, edited, and reshared across multiple channels

Best Practice #5: Link LiveBy Local reports and guides to your agent website

Why It Matters: Adding reports and guides to your agent website is a great way to add value while capturing incoming leads

How To Do This:

1. Open a new document and make a list of communities you’d like to add to your agent website
2. Open LiveBy Local and search for those communities
3. Create a share link for each community and add them to your agent website!

Pro Tips:

• All inbound leads from shared reports and guides go to the email listed in your LiveBy Local account
• This is a great task to outsource to a virtual assistant if you have one