How to Leverage LiveBy Local to Gain Prospects

Best Practice #1: Become an area expert by researching communities in your territory

Why It Matters: Prospects expect agents to provide knowledge and insight into every level of their territory, from micro-neighborhoods to cities

How To Do This:

1. Gather a list of the communities (neighborhoods, school attendance areas, zip codes, etc) in your territory
2. Open LiveBy Local and look up each area one by one
3. Make notes about trends within each area, using the following questions
   • What are the price ranges, inventory, market trends for each community?
   • Which communities fit your target clientele? Why?
   • Which communities are emerging? Why?
   • What’s interesting and noteworthy that’s worth creating content for?

Pro Tips:

• Use the “Explore All Areas” button underneath the search bar in LiveBy Local to explore all communities in your area
• 
• Have an assistant? Share these instructions with them to have them assist you in the research!

Best Practice #2: Capture prospects' attention with insights into home prices, market trends, amenities, and more

Why It Matters: Modern prospects expect hyperlocal and an ever-changing market always offers new trends

How To Do This:

1. Clarify your outreach goals by clarifying target audience, outreach channel (email, social, etc), and call to action action
2. Conduct community research (see instructions immediately above)
3. Gather insights about market trends and home prices in your territory
4. Share insights with target clients via your chosen channel!

Pro Tips:

• Use These Questions to Inspire and Guide Your Research: 
  • What communities might interest first time buyers? Investors? Downsizers?
  • What are average home prices in different neighborhoods?
  • What are market trends / historical price trends in different neighborhoods?

Best Practice #3: Highlight communities that align with your target prospects’ interests and life stage

Why It Matters: NAR research consistently confirms that prospects prioritize amenities relative to their life stage, from schools to healthcare

How To Do This:

1. Clarify the target audience and life stage you intend to target
   • For clients with families research top rated schools in your area, then search for that school attendance area in LiveBy Local
   • For clients that are first time home buyers, search for communities in their price range
   • For luxury or investment clients, search for communities that meet their criteria
2. Send Market Reports and Communities Guides of those neighborhoods to your prospects depending on their needs!

Pro Tips:

• Great Schools and SchoolDigger are reliable resources for top schools in an area
• Because private schools don’t have a school attendance boundary, at this time you cannot search by private school

Best Practice #4: Create comparative analyses for neighborhoods, cities, school districts, or zip codes

Why It Matters: Warmer and savvier prospects want to know how communities compare to each other or a nearby area

How To Do This:

1. Open LiveBy Local and search for the two or more areas you’d like to compare
2. Conduct a comparative analysis for each community, comparing important items home price
3. Extract insights and craft them into a story or narrative
4. Send insights to your potential lead

Pro Tips:

• Export each neighborhood Market Report, and upload them into chatGPT to create a comparative market analysis
• Consider comparing the neighborhood in question to the city or nearby metro

Best Practice #5: Identify emerging neighborhoods that interest new prospects

Why It Matters: Colder prospects can be warmed into action by leveraging emerging trends and neighborhoods

How To Do This:

1. Conduct neighborhood research (see above)
2. Gather insights about market trends and home prices in your territory
3. Share insights with new buyers, depending on their demographics

Pro Tips:

• Emerging neighborhoods are often characterized by those with rebounding home prices, recent capital investment, or featured in local news